THE RELATIONSHIP WITH WORK IN TODAY´S WORLD
It is essential that your work and career be a way to find a purpose in life and provide a place to express your talent.
ADRIANA NETTO
HAS SPENT THE PAST 25 YEARS STUDYING MAN’S RELATIONSHIP WITH WORK IN CONTEMPORARY SOCIETY. SHE HAS OVER 7,000 HOURS OF COACHING EXPERIENCE WITH GROUPS AND INDIVIDUALS, BOTH IN BRAZIL AND ABROAD.
Netto began her career in 1991, initially in assessment within the corporate world, where she conducted performance assessment workshops and 360º evaluation committees. She has extensive knowledge of the rules of the game in the business world.
In 1997 she began to help companies and their employees to increase performance and results by redirecting conflicts or demotivation through competency/process development workshops for individuals and groups. These workshops were originally denominated “Professional Role Development Therapy”, today known as coaching. Her extensive experience in this field has led to international acclaim.
Since 2004, Netto has focused on family businesses, specifically the issue of succession and family cohesion, as well as the personal and professional development of their stakeholders. She is a guest lecturer at the Fundação Dom Cabral – ranked as the best higher education institution in Latin America for business courses, according to the Financial Times Business Schools ranking (2020).
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The book COACHING – People finding themselves: Stories from the corporate world and family businesses
is an analysis of man’s relationship with work in modern society, whether in multinationals or family-run businesses. The author believes that purpose and fulfillment at work are essential aspects of our lives and that there are no problems that cannot be solved, dreams that cannot be achieved or challenges that cannot be overcome. Her emotional intelligence and clarity of purpose have been deciding factors in assisting hundreds of people to achieve personal and professional success over these past decades.
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PHOTOGRAPHS FROM THE BOOK LAUNCH
Book launch at Livraria da Vila Jardins, São Paulo
READERS’ COMMENTS
“The book is full of situations similar to those I see on a daily basis. In a very clear and dynamic manner Adriana shows us the scope and impact coaching can have when coupled with a background in psychology. This is a fantastic read for those embarking on their careers or in a moment of transition, as well as for heirs of family businesses.”
Felipe Cavalieri
CEO of BMC Hyundai and board member of the Asamar Group.
“Readers have to agree that this delightful work represents an advance in a field where some tread without the appropriate sensitivity. I found the book harmoniously seasoned with the legitimacy of real experiences and a refined technique that captures our attention; easy to read while offering depths to explore.”
João Paulo Dutra e Silva
Chief Commercial Officer at Banco do Brasil AG, Austria.
“The intuitive, good-humored and engaged way Adriana works with her coachees generates dialogue, creativity and innovation in them. In the book, I read about exercises that I
personally experienced and know just how enriching they are for everyone who takes part.”
Leila Felício
Human Resources Executive for Globosat and TV Globo, among others.
“Adriana values the ‘process’, distancing herself from models based on preconceived notions. She puts herself out there without any fear, asks hard personal and professional questions and shatters paradigms and dogmas. She writes in the first person, without rules or formulas and makes no concessions. She dares. She challenges.”
Heloisa Cauiby
Clinical Psychologist and Organizational Consultant
“Very enriching! It touched my soul. Every chapter has valuable lessons that provide countless layers of reflection. And, she achieves this in a very clear and objective way, tackling crucial issues that are essential to personal and professional development.”
Roberto Biagi
CEO of Maubisa. Fourth generation Biagi and second generation Maubisa
“I saw myself more than once when reading the book; identified with a lot of the examples and recognized others from situations I personally went through or that were shared with me. I will read this book again, because I am sure I will find more surprises, which will help me to think better about certain situations I am in now, or may face.
Maria Lúcia Capobianco
President of Colmeia. Second generation Capobianco.
“This book is a compendium of life-changing experiences. I was impressed with the quality of the work. It is such a shame this didn’t come out 40 years ago, which is how long this culture has been crying out for help! We have seen so many situations that needn’t have been so taxing for so many people. Her prose is clear and objective, making for a really pleasant read!”
Artemísia Caramico
Psychotherapist
“Once I picked it up, I couldn’t put it down! I found out a lot about myself. The way Adriana tackles the topics helps us to both discover ourselves and accept who we are.”
Júlia Federman
Director at Sempar. Third generation Federman
“Adriana makes us see that we are not alone, we may be islands, but we’re only a stone’s throw away from each other. We are all Helena, Rodrigo, Clara, Anna,
Guilherme... We are all differently the same is our need for self-knowledge as a mean to lift our self-esteem and self-fulfillment.”
Mário Kavano
Executive Coach